Collecting Addresses

Training Alert for Government Health Care

Brief

Problem:

Customer service representatives need immediate training on a new process. The existing template for this type of training is a text-only Word document.

Solution:

Create an illustrated training alert with a bright, memorable design that alludes to the content of the alert.

Opportunity:

Design a look and feel for a brand-new product. 

Goals:

  • Create an illustrated PDF document that is engaging and accessible.

  • Design an aesthetic that can be applied to future training alerts for related content as needed.

Role:

Art Direction, Design

Software:

InDesign, Illustrator

Year:

2019

Category:

Illustrated PDF

Design

  • The idea of housing, location, and the way they are connected became the conceptual theme for content that focused on collecting addresses. Each of two products used buildings and scenery to communicate a journey—first, from a rural community to a city, and later, from a city to a coastal town.

  • The design was constructed around the request for a single, long PDF. Assets were created to facilitate the addition of parallax at a later date.

Full PDFs can be viewed by clicking the images below: