Internal Values Campaign
A large team does not possess a cohesive identity or values. The department environment is sterile and corporate.
Design a visual campaign and create a set of marketing collateral to promote guiding principles to employees.
The visual design will facilitate joy and enthusiasm, while the tangible elements will improve the environment and give team members a sense of ownership of the values.
Design a wide-ranging series of print products with increased creative license over the company's standard guidelines.
Keep team members engaged and invested in values and goals.
Create a brand that is simple, accessible, and flexible.
Design multiple product options for stakeholders.
Creative Direction, Art Direction, Design
Early conversations with the stakeholder identified the primary needs of the design—to be simple and engaging. Four principles were provided as necessary messaging, each with three sub-principles.
A variety of tangible products were needed for both the environment and individual distribution. The products should provide a sense of autonomy and be useful to employees.
Information from stakeholders and all direction decisions were documented for stakeholder approval and design reference throughout the project.
A primary icon was selected for each principle. This iconography, combined with the existing style sheet and text for the principles and sub-principles, was used to design posters, calendars, magnets, stickers, pens, and notebooks.