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And I'm all in.

I'm Olivia Hinkel.


I'm an Indianapolis-based designer and art director. I am passionate about the design process and invested in the user's experience, whether that is walking through a lobby of displays, flipping through a program, or taking an eLearning module. Nothing brings me more joy than to see design enlivening and enriching the world. (Except perhaps a Shirley Jackson novel in October.)

When I'm not focused on my own work, I enjoy taking in contemporary art exhibits, live theatre, and mass quantities of color. I'm fascinated by the question of what a designer or artist is trying to say and why they make the choices they make. These questions inform the way I think of my own audiences and process.

I have worked alone and with a team on everything from instructional materials to identity branding. Regardless of scope and resources, there are three things I want to accomplish with every project: Make it look good. Make it work. Make it mean something. Otherwise, what's the point?

Usual Skills

Adobe Creative Suite (Illustrator, Photoshop, InDesign)

UX/UI design

Print design

Branding and identity design 

Leadership and mentoring

Sensitive to detail and committed to excellence

Unusual Skills

Finding the perfect Buffy the Vampire Slayer gif for any situation

Consuming inordinate amounts of live theatre

Cutting up paper and gluing it together

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